What is Generative SEO and how is it different from traditional SEO?+
Generative SEO optimizes for AI-powered search: Google AI Overviews and answers from assistants like ChatGPT, Perplexity, Gemini, and Claude. Traditional SEO aims to rank a page. Generative SEO aims to get your business cited and recommended inside the AI answer.
Which AI models do you use?+
We build mainly on Claude by Anthropic, through Anthropic's commercial API. We use other models for specific tasks when they do the job better. A person reviews every output before it reaches your site.
Is the content written by AI?+
Claude drafts each page from facts you approve. A second AI pass checks every claim against its source. Then an SEO specialist edits and approves the page. Nothing goes live without human review and your sign-off.
What is a 'parallel asset' and why do you use this approach?+
A parallel asset is a separate website we build for AI visibility. It lets us move fast and test freely without risking your main site's rankings or asking your team to change it. Every parallel asset names your business as its owner and publisher. We never build sites that pose as independent directories, reviewers, or third-party sources.
How long does it take to see results?+
In our projects so far, most clients saw first AI visibility within 2 to 4 weeks of launch, and leads and calls within 4 to 8 weeks. Every market is different. We report on progress the whole way.
Do I need to make changes to my existing website?+
No. Your main site stays as it is. We build and run the AI visibility layer separately.
Is my data safe with AI tools?+
We send AI models only what a task needs, and we use commercial API access, not consumer chat apps. Our AI policy explains exactly how we handle your data.
What industries do you work with?+
Mostly local and service businesses: home services, professional services, healthcare, legal, and similar fields where being recommended by AI turns straight into leads.
How do you measure success?+
We track AI Overview appearances, citations in AI assistants, traffic from AI sources, and most of all qualified actions: calls, form requests, and bookings. You get a dashboard with every key number.
What's included in the AI Visibility Report?+
An analysis of what triggers AI Overviews in your market, an entity and topic map, a competitor citation audit, and a ranked plan for building your AI presence.
Can you guarantee AI citations or rankings?+
No. Google, OpenAI, Anthropic, and others control their AI systems, so no one can honestly guarantee placement. We commit to the work, the deliverables, and the 60-day support extension described in our pricing.
Are you affiliated with Anthropic?+
No. Generative SEO is an independent company that uses Claude. Claude and Anthropic are trademarks of Anthropic, PBC.
Can I see examples of your work?+
Yes. Choose 'See an example' in the form below and we will walk you through assets we have built for other clients.