Terms of service

1. About these terms

In these terms, "we", "us", and "our" mean Generative SEO (founded by Suraj Giri). "You" means the person or business that uses our website or hires us. If you accept these terms for a business, you confirm you have authority to bind that business.

When you hire us, these terms apply together with the quote or statement of work (SOW) we agree with you. If the SOW and these terms conflict, the SOW wins for that project.

2. Our services

We provide Generative SEO, also called generative engine optimization (GEO). We help local and service businesses become easier for AI search systems to find, understand, and cite. This includes systems such as Google AI Overviews, ChatGPT, Perplexity, Gemini, and Claude.

Our work can include AI visibility research, entity and topic mapping, building a content asset (often a separate site or subdomain), structured data, content production, lead capture, and reporting. The exact work for your project is set out in your SOW.

We build our service on AI models, mainly Claude by Anthropic. Human SEO specialists plan the strategy and review every page before it goes live. See our AI policy.

3. Quotes and statements of work

Before we start, we send you a quote or SOW. It lists the work, deliverables, timeline, fees, and what "traction indicators" mean for your project. A project starts when you accept the SOW in writing (email is fine) and pay any upfront fee it requires. Quotes are valid for 30 days unless they say otherwise.

Changes to scope after you accept a SOW need written agreement from both sides and may change the fee or timeline.

4. Fees and payment

Our published packages are:

• Starter: $2,500, one-time setup fee
• Growth: $5,000, one-time setup fee
• Scale: custom fee, based on scope

Your SOW sets the final fee, payment schedule, and currency. Unless the SOW says otherwise, invoices are due within 14 days. Fees do not include taxes, which we add where the law requires. Fees do not include third-party costs, such as domain names or paid tools you ask us to use, unless the SOW says so.

If an invoice is late, we may pause work until it is paid. We will tell you before we do this.

5. 60-day support extension

If we cannot show the traction indicators set in your statement of work within 60 days, we extend support at no additional cost.

Your SOW sets when the 60 days start, which traction indicators apply to your project, and how long the extension lasts. The extension covers our continued work on your project. It is not a refund, and it depends on you meeting your responsibilities in section 7.

6. No guarantees

Search engines and AI systems are run by third parties. They change often, and they decide what to show. Because of this, we cannot and do not guarantee:

• Any specific ranking in search results
• Inclusion in Google AI Overviews or any other AI answer
• Being cited or recommended by any AI system
• A specific amount of traffic, leads, calls, or revenue

We do promise to do the work in the SOW with reasonable skill and care, and to report honestly on results.

7. Your responsibilities

• Give us accurate information about your business, services, and locations
• Give us the access we need (for example, to a domain or analytics) in good time
• Review and approve content within the times set in the SOW
• Make sure anything you give us (text, images, logos) is yours to use
• Make sure claims about your business, such as licenses or prices, are true

If you delay these steps, our timeline and the 60-day period move by the same amount.

8. Intellectual property

When you have paid in full, you own the content and assets we create and deliver specifically for you. Until then, we grant you a license to use them for your project.

We keep ownership of our tools, software, templates, prompts, workflows, methods, and know-how, including anything we had before your project or develop in general. Where these are built into your deliverables, you get a permanent, non-exclusive license to use them as part of those deliverables.

You keep ownership of everything you give us. You allow us to use it only to do your project.

9. AI-assisted work

We use AI models to help with research, drafting, and checks. A human reviews every page before it goes live, and you approve content before publishing. AI can make mistakes, so your review matters, especially for facts about your own business. In some places, the law may limit copyright protection for content made mainly by AI. We add human input to what we deliver, but we cannot promise how any law will treat AI-assisted content.

10. Confidentiality and personal data

Each side will keep the other side's confidential information private and use it only for the project. This does not cover information that is public, already known to the other side, or that the law requires us to disclose. This duty lasts for three years after the project ends.

If our work involves personal data that you control, such as leads captured on a site we build for you, we process it only on your instructions and keep it secure. We will sign a data processing agreement under Article 28 of the GDPR or UK GDPR on request. The providers we may use for that work include Anthropic (Claude API), Google (Firebase Hosting), FormSubmit, and Purelymail. We will tell you before we add a new one.

11. Limits of liability

Nothing in these terms limits liability that cannot be limited by law, such as liability for death or personal injury caused by negligence, or for fraud.

Subject to that, our total liability for any engagement is limited to the fees you paid us for that engagement in the 12 months before the claim. Neither side is liable for indirect or consequential loss, or for loss of profit, revenue, rankings, or goodwill.

12. Indemnity

Each side will cover the other for reasonable losses from third-party claims caused by its own breach of these terms. For you, this includes claims that material you gave us breaks someone else's rights. For us, this includes claims that our original work (not your material) breaks someone else's rights. The side asking for cover must tell the other side quickly and let it handle the claim.

13. Ending an engagement

Either side can end an engagement with written notice if the other side seriously breaks these terms and does not fix it within 14 days of being told. You can also end an engagement for any reason with written notice. If an engagement ends, you pay for work done up to the end date, and we deliver the work you have paid for. Sections 8, 10, 11, and 12 continue after an engagement ends.

14. Testimonials and results

Testimonials, case studies, and figures on our website describe the experience of individual clients. They are not a promise of the same result for you. Results depend on your industry, market, competition, starting point, and changes made by search and AI platforms. Your results will vary.

15. Using this website

You may use this website to learn about our services and contact us. Please do not misuse it, for example by trying to break its security, sending spam through our forms, or copying our content for commercial use without permission. We provide the website "as is" and may change or remove content at any time. Our privacy policy explains how we handle personal data.

16. Changes to these terms

We may update these terms. The version on this page on the date you accept a SOW applies to that project, unless both sides agree in writing to a newer version.

17. Governing law

These terms are governed by the laws of the jurisdiction where Generative SEO is established, unless your statutory consumer rights say otherwise. Nothing in these terms removes rights you have by law that cannot be removed by contract.

18. Contact us

Questions about these terms? Email info@generativeseo.io.