AI policy

1. Summary

• AI does the heavy research and drafting work. People make the decisions.
• A human SEO specialist reviews every page before it goes live.
• You approve content before we publish it.
• We send AI models only the information a task needs.
• We use AI through commercial APIs, not consumer chat apps, for client work.

2. Which AI we use

Our main AI model is Claude, made by Anthropic. We access it through Anthropic's commercial API. We may use other AI models for specific tasks when they fit the job better. If a project needs a specific provider or excludes one, we can agree that in your statement of work.

3. What AI does

• Research: studying how AI search answers questions in your market, and which businesses and sources it cites
• Entity and topic mapping: organizing your services, locations, and expertise into a clear structure that AI systems can understand
• Drafting: writing first drafts of pages, answers, and structured data
• Fact-checking passes: checking drafts against sources and the facts you give us, and flagging anything that needs a human decision

4. What people do

• Strategy: our SEO specialists decide what to build, for which audience, and why
• Review and approval: a person reviews and approves every page before it is published
• Client sign-off: you approve content about your business before it goes live
• Accountability: we, not the AI, are responsible for the work we deliver

5. Client data and AI

• We only send an AI model the information a task needs, such as your public website, services, and locations.
• We do not put confidential client data into consumer AI chat apps.
• We use Claude through Anthropic's commercial API. Anthropic states that, by default, it does not use inputs or outputs from its commercial products, including the API, to train its models (Anthropic Privacy Center).
• If you have data you do not want processed by AI at all, tell us. We will agree how to handle it in your statement of work.

Our privacy policy explains how we handle personal data in general.

6. Accuracy and limits

AI models can be wrong. They can state things that sound right but are not true. That is why we fact-check drafts, a human reviews every page, and you approve facts about your business. Even so, no process is perfect. If you spot an error in work we delivered, tell us and we will fix it.

AI search systems are run by other companies, and they decide what to show and cite. We cannot guarantee inclusion in any AI answer. See our terms of service.

7. Disclosing AI-assisted content

Content we create for your site is AI-assisted and human-reviewed. We add an AI disclosure to your site when you, the platforms you publish on, or the law require one, and we can add one at any time if you want it.

Every parallel asset we build names your business as its owner and publisher. We never build sites that pose as independent directories, reviewers, or third-party sources, and we never write fake reviews or testimonials. Any AI chat assistant we set up for you tells visitors that it is an AI.

8. Trademarks

Claude and Anthropic are trademarks of Anthropic, PBC. Generative SEO is independent and is not affiliated with, sponsored by, or endorsed by Anthropic. Other product names, such as ChatGPT, Perplexity, Gemini, and Google AI Overviews, belong to their owners and are used only to describe the systems we optimize for.

9. Contact us

Questions about how we use AI? Email info@generativeseo.io.